Email Marketing Executive

We are Sosandar – one of the UK’s fastest growing online fashion brands for stylish women; worn by celebs and influencers galore. We have an amazing opportunity for someone equally as amazing to join our growing team as Email Marketing Executive.

This is what you’ll do:

Reporting into the Email Campaign Manager, you will play a key role in driving and optimising email performance, working with the wider teams to roll out our market leading email strategy. This will involve:

  • Working closely with our creative, buying & merchandising, and wider marketing teams to deliver market leading email campaigns, ensuring activity supports our objective to drive customer acquisition, conversion, and retention
  • You will be analytically minded, regularly reviewing sales reports, along with other data sources including website and email analytics to identify potential email themes and marketing opportunities
  • Showcase creative flair, leading on the curation of engaging email briefs which are both on brand and utilise the best-in-class photography assets from our monthly shoots; these will be worked on daily for sign-off from our Email Campaign Manager
  • Monitor performance and new product intake daily, to ensure this aligns with the overall business objectives
  • Analyse and segment different audiences within our email database to better target our communications to deliver first class open rates and engagement levels
  • Create and manage triggered campaigns, automated email journeys and behaviour based communications, to deliver the best possible message at the right time within the customer journey
  • Carry out AB testing to analyse and identify the most successful campaigns to improve key email metrics
  • Build and schedule daily emails within our email platform, ensuring all email tests are thoroughly checked and availability of stock is monitored
  • Work closely with our email service provider to optimise email performance, alongside understanding new platform capabilities and features

Who we’re looking for:

We need someone who is creative and self-motivated with a heartfelt passion for fashion & marketing. You will have:

Essential

  • At least 2 years’ experience in an email marketing role; ideally from a fashion background but not essential
  • An enthusiastic and energetic ‘go the extra mile’ work ethic
  • Strong organisational skills: self-directed and capable of working effectively in a fast paced, exciting environment while juggling multiple projects to tight deadlines
  • Able to use own initiative and make effective decisions
  • Excellent attention to detail and high level of accuracy
  • Commercial and analytical skills - drawing insight from various data sources; sharing reports as and when required, and ensuring email plans align with the overall business objectives
  • A strategic thinker with strong business acumen
  • A positive and proactive attitude
  • Be adaptable to last minute changes and feedback
  • A willingness to learn and grow with our exciting team

Desirable

  • Experience in fashion retail ecommerce
  • Experience of working with email service providers (DotDigital Engagement Cloud preferable)
  • An intuitive grasp of brand and customer
  • Experience with Google Analytics
  • Experience with Magento 2 CMS
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