Two words: fit & flare...

The Dress That Creates A Tiny Waist
Our Black Zip Neckline Fit & Flare Dress, £69, creates a killer defined waist.


Often considered the most coveted body shape – thanks in large part to its iconic protagonist, Marilyn Monroe – the hourglass, with its nipped in waist and curvaceous hips, is the physique we’d all be quite happy to be born with. Think about it – from the aforementioned Ms Monroe to Dita von Teese, females blessed with hourglass figures seem to ooze natural sex appeal.


Marilyn Monroe and Dita Von Teese flaunting their hourglass figures in fit & flare dresses. Marilyn Monroe and Dita Von Teese flaunting their hourglass figures in fit & flare dresses.


But what if we told you that you could create an hourglass figure without Marilyn and Dita’s genetics or endless ab crunches? What if there was a dress out there that could do it for you? Well, there is, and it happens to be our signature dress style. We’re talking, of course, about the fit & flare dress.


Blue Romantic Floral Tea Dress


Fit & flare dresses are universally flattering because they mimic the hourglass shape, even if the woman wearing them has a different body type altogether. They work magic at cinching in the waist, accentuating naturally small middles or creating the illusion of a tinier waist for women with less definition. They’re inclusive too – if your hips and thighs are curvier, they’ll drape over them flatteringly, if you’re boyish or athletic, they create the appearance of shapely curves. Broad shoulders? The flared hemline will balance out your silhouette.

Green Floral Print Shirt Dress


Elegant by nature, fit & flare dresses will take you from the office to weekend to special occasions. From black fit & flare to midi fit & flare to fit & flare dresses with sleeves, we’ve got one to suit every style. Think soft fabrics or knitted styles when you want something more laidback, then look for luxe satin and thick crepe for evenings and events. More structured fabric are great for softening the look of wider hips. Jacket-wise, go for cropped styles that sit just above the waistband to show off your newfound hourglass shape. Marilyn who?

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