WHY IT’S TIME TO RETHINK PINK

The pink trend is unavoidable this season, so banish all thoughts of Barbie and get ready to embrace fashion's new favourite colour...

Hot pink is huge this season, and the street style set love it
Street style star Giorgia Tordini wearing head-to-toe pink at Paris Fashion Week

Love it or loathe it, pink is undeniably this season’s ‘It’ shade. Seemingly, loathers are in the minority right now - a search for #pink on Instagram throws up a whopping 87, 376, 384 results, while 28 of the 64 looks on the Valentino SS17 catwalk were pink. It’s official, pink is in.

Once tainted by gender stereotypes, Barbie and Legally Blonde’s Elle Woods, pink has fallen back into fashion favour this season. Specifically, the fuchsia shade famously associated with the aforementioned iconic plastic doll. Yep, as well as Valentino, Balenciaga and Celine piled on the pink. It’s currently currying favour with the street style and celeb sets too – there’s not a red carpet around that hasn’t been graced by a clashing pink frock recently.

Pink on the Valentino catwalk and on super-blogger Chiara Ferragni
Pink on the Valentino catwalk and super-blogger Chiara Ferragni wearing the shade

So, the burning question is can - and should - a grown woman wear pink? 100% yes! It’s all in how you style it. Play down the saccharine feel by pairing pink with black pieces that will add edge and subvert girlish associations – think a black leather biker thrown over a pretty pink dress or the addition of sexy black heels.

Channel the bright pink trend with a statement dress
Work the bright pink look with a statement dress

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This season’s pink is inherently statement-making, but wearing a bright pink piece with wardrobe basics instantly makes the trend more wearable - try our fuchsia shirt with your favourite jeans. However, for the fashion brave, head-to-toe is the preferred way to work pink. Not convinced? Work a subtler double hit with our asymmetric top and co-ordinating feather trim cardi combo.

Try the pink trend with our statement pieces

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