About Us

Our Story

Sosandar is the brainchild of former Look magazine editor Ali Hall and former Look and InStyle publishing director Julie Lavington. The award-winning duo have created a new online womenswear destination that fuses a fashion-forward clothing line with style inspiration, news and advice. With more than 40 years of combined fashion media insight, Hall and Lavington have spent their careers speaking to thousands of women about what they want from their clothes, and Sosandar will satisfy those needs. Both women live and breathe Sosandar, resulting in a brand that delivers instantly wearable pieces that truly reflect the seasons and make women feel chic and feminine.

“We saw a real gap in the market for trend-led clothes that cater to what women really want – be that dresses with sleeves or hemlines that aren’t bum skimming” they explain.”

Our Ethos

At Sosandar, you won’t find summer dresses in January or winter coats in June. See it, buy it, wear it is our motto. “Realistically, not many women buy knee-high boots in July; Sosandar’s drops aren’t dictated to by what has become an increasingly irrelevant shopping calendar”. Offering a savvy take on the latest trends, expect flattering dresses, bold separates, statement shoes, amazing outerwear and luxurious leather pieces. Sosandar’s designs are directional but easy-to-wear with every piece meticulously road-tested to ensure flattering fit and ultimate wearability. Sosandar combines shopping with engaging daily style inspiration, fashion news and advice.

“By complementing the clothing line with an informative editorial offer, we have created a new online destination for style conscious women.”

Team Sosandar

At the heart of Sosandar is a buzzing creative hub of the finest homegrown talent. From our clothing to our editorial content and beautiful imagery, everything you see is created in-house exclusively for you.